ERICKA HENDERSON

09:23:30 PM

DESIGN LEADER + SYSTEMS STRATEGIST

DESIGN LEADER

BASED IN

ATLANTA, GA

Ericka is a hands-on design leader at the intersection of systems thinking and product strategy. Operating at the principal level and setting direction to build the frameworks teams ship from.

// THE intro

Product Leader and Sr. Staff Designer with 11+ years navigating ambiguity and driving business outcomes. Currently at CNN, designing AI-driven storytelling formats across app, web, and CTV. Previously led GenAI at Delta Air Lines, shipping Delta Concierge, Delta's first AI-powered travel assistant.

0M+

Designed Delta Concierge, Delta's first AI-powered travel assistant, changing how 200+ million people experience travel.

0M+

Scaled product experiences at CNN to 130M+ MAU through a thoughtfully architected design systems strategy.

$0M+

Drove $20M+ in annual mobile app revenue at CNN by leading flagship app redesign and video engagement initiatives.

Drove over $20 million in annual mobile app revenue at CNN by leading product strategy across a flagship app redesign and video engagement initiatives.

// THE foundation

Design Systems

I build design systems as strategic infrastructure, creating the conditions where teams can move fast, experiment freely, and ship consistently across every surface. When I joined CNN, three platforms were building the same things independently. When I left, one shared foundation powered all of them. At Delta, we inherited a fragmented enterprise ecosystem and turned it into a single omnichannel system spanning 100+ applications.

DESIGN SYSTEMS BUILT

DELTA, CNN, RED VENTURES, HIBBETT SPORTS

AVG. ADOPTION RATE

94%

// THE PROCESS

Product Strategy

I've run experimentation sprints that moved revenue, designed 0 -> 1 AI experiences, and shipped features that changed how millions of people consume content. At CNN, I was embedded in the decisions that shaped the product roadmap. At Delta, I designed Delta Concierge end-to-end and built the AI design framework the organization now uses to approach intelligent product experiences across the ecosystem.

products launched

25+ products across multiple platforms

AVG. revenue impact

$340M+

// The magic

Featured Projects

Delta Concierge

Unifying trip planning for Delta SkyMiles® members using AI

Delta Concierge

Unifying trip planning for Delta SkyMiles® members using AI

Delta Concierge

Unifying trip planning for Delta SkyMiles® members using AI

Delta Concierge

Vossi

Scaling Design Systems for Multi-Platform Experiences at CNN

Vossi

Scaling Design Systems for Multi-Platform Experiences at CNN

Vossi

Watch Next

Designing an ML-Powered video experience for CNN's app

Watch Next

Designing an ML-Powered video experience for CNN's app

Designing an ML-Powered video experience for CNN's app

Watch Next

My LG Portal

Rebuilding a dynamic owner account experience at LG Electronics

My LG Portal

Rebuilding a dynamic owner account experience at LG Electronics

My LG Portal

SkyClub® Tracker

Creating a spend-based access tracker for Delta SkyMiles® Amex cardholders

SkyClub® Tracker

Creating a spend-based access tracker for Delta SkyMiles® Amex cardholders

SkyClub® Tracker

Shipped Work

From design sprints to feature enhancements to 0 -> 1 initiatives.

Reach out directly for an in-depth walk through of my case studies.

Shipped Work

AI Travel Assistant
Delta Concierge reached 89% containment in beta, now released to 130M+ users.
iOS Live Activities
Enhancing real-time flight updates and day-of-travel visibility at Delta.
Multi-Platform Design System
Scaled to 92% adoption across 3 platforms and 130M+ MAU at CNN.
Omni-Channel Design System
Drove adoption across 12 teams, 100+ internal + customer applications at Delta.
Delta SkyMiles® Loyalty
Led a strategic design sprint exploring the future of the SkyMiles loyalty program.
Delta Asset Workflow
Streamlined the asset workflow, improving consistency and reducing duplication.
Catch Up A/B Experiment
CNN Homepage module increased return rate by +6.26% and PVs by +37%.
Top News in CNN App
Redesign drove a 10% lift in weekly visits and a 10% increase in PVs per visit.
LG Customer XP Portal
Simplifying self-service and reducing customer support dependency.
Watch Next Video Experiment
Optimized CNN's video experience increasing video starts by 64.6%.
Hibbett UX and Branding
Redesigned the City Gear app experience, aligning the product with brand vision.
CNN Election Center
Designed a centralized hub to improve engagement and access to results.
Delta Pre-Select Sprint
Led a design sprint reimagining Delta's pre-flight meal selection experience.
CNN Podcasts
Redesigned the CNN podcast experience to improve content discovery and listening.